Overview
Lovely Professional University provides a completely comprehensive and future-ready Online MBA in Marketing, assimilating the principles of core business administration with the latest marketing strategies. This two-year program divided into four semesters is structured in such a way so as to provide maximum flexibility for working professionals and students, who need to commit to only 8-10 hours per week. The curricula are designed to focus on some of the core concepts of marketing that will help address the fast-changing demand of the business world. These include consumer behavior, digital and social media marketing, and customer relationship management. A student coming out from this program will be able to demonstrate not only theoretical knowledge of the subfields of marketing but also practical skills across industry-standard toolkits from Google Analytics through SEO to marketing automation platforms, graphic design software, and so forth. It is this blend of academic rigors with practical applications that really sets students apart in the marketplace. LPU is accredited with the prestigious NAAC A++ rating, which will ensure the credibility of the degree and gain it recognition from UGC and AICTE. At the same time, LPU offers very robust placement support under the Professional Enhancement Program to its students so that they are not only better placed to move into the workforce but can also face challenges with confidence and the right skill set for solutioning in the marketing domain.
Key Highlights
- Total Credits : 102 credits over the course of the program.
- Live Classes : 22 modern-day courses through direct classroom instructions by a distinguished faculty.
- Video Lectures Recorded : 6 core courses are available via recorded sessions to ensure ease of learning.
- 6 Discipline-Specific Electives Marketing topic and related topic courses.
- Generic Electives : 2 electives that provide wider business and management perspective.
- Ability Enhancement Course : 1 course to improve some basic skills for professional development.
Courses, Eligibility, Syllabus and Fees Structure
| Program Name | Fees (Per Semester) | Total Fees | Duration | Eligibility |
|---|---|---|---|---|
| Online BCA | ₹ 16,400 | ₹ 98,400 | 3 Yrs (6 Sem) | 10+2 in any stream |
| Online BBA | ₹ 16,400 | ₹ 98,400 | 3 Yrs (6 Sem) | 10+2 in any stream |
| Online BA (History, Economics, Political Science) | ₹ 16,400 | ₹ 98,400 | 3 Yrs (6 Sem) | 10+2 in any stream |
| Online BA (General) | ₹ 16,400 | ₹ 98,400 | 3 Yrs (6 Sem) | 10+2 in any stream |
| MBA | ₹ 36,400 | ₹ 1,45,600 | 2 Yrs (4 Sem) | Graduation in any field |
| MCA | ₹ 28,400 | ₹ 1,13,600 | 2 Yrs (4 Sem) | Graduation in any field |
| M.Sc Mathematics | ₹ 16,400 | ₹ 65,600 | 2 Yrs (4 Sem) | Graduation in related field |
| M.Sc Economics | ₹ 16,400 | ₹ 65,600 | 2 Yrs (4 Sem) | Graduation in related field |
| M.Com | ₹ 16,400 | ₹ 65,600 | 2 Yrs (4 Sem) | Graduation in related field |
| MA History | ₹ 16,400 | ₹ 65,600 | 2 Yrs (4 Sem) | Graduation in related field |
| MA Sociology | ₹ 16,400 | ₹ 65,600 | 2 Yrs (4 Sem) | Graduation in related field |
| MA Political Science | ₹ 16,400 | ₹ 65,600 | 2 Yrs (4 Sem) | Graduation in related field |
| MA English | ₹ 16,400 | ₹ 65,600 | 2 Yrs (4 Sem) | Graduation in related field |
Syllabus for MBA
Semester 1
- EACC506 : Financial Reporting, Statements and Analysis
- EECO515 : Managerial Economics
- EMGN578 : International Business Environment
- EMKT503 : Marketing Management
- EMGN581 : Organizational Behaviour & Human Resource Dynamics
Semester 2
- EFIN542 : Corporate Finance
- EOPR639 : Operations Management & Research
- EMGN801 : Business Analytics
- EMGN832 : Research Methodology
- EBSL605 : Legal Aspects of Business
- EPEL537 : Communication for Leaders
Semester 3
- EMKT529 : Consumer Behaviour
- EMKT525 : Digital And Social Media Marketing
- EMKT527 : Customer Relationship Management
- EMGN571 : Corporate Strategy & Entrepreneurship
- GE-I : Generic Elective I
- EMGN583 : Seminar on Summer Training / GE Course
Semester 4
- EMKT619 : Sales And Distribution Management
- EMKT518 : Integrated Marketing Communication
- EMKT526 : Services Marketing
- GE-II : Generic Elective II
- EMGN696 : Capstone Project
Placement and Reviews
LPU Online takes seriously the enhanced employability of its students by offering comprehensive placement support services. These services are aimed at eradicating the gap between the learning imparted through the academics and what is expected from them by the industry. LPU offers its students a number of opportunities to connect with top employers, display their skill sets, and get lucrative job offers through dedicated placement drives. The university also focuses on developing, beyond academic subjects, extra skills in students to provide better career opportunities since the job market continues to become increasingly competitive.
Top Recruiter:
- Wipro
- Vistara
- Videocon
- VFS Global
- Pantaloons
- Amazon India
- Tata Strive
- Tally Solutions
- Sky Way Communications
- Safety Circle
- Royal Bank of Scotland
- Globe Toyota
- Paytm
- OM Logistics Ltd.
- OYO
- Neva
- Max Life Insurance
- Overseas – The Company That Cares
- Tripat Infoways
- LIC (Life Insurance Corporation of India)
- Kotak Mahindra Bank
- Karvy Stock Broking
- IndiGo
These companies have stood strong in their respective sectors and are recruiters for LPU students regularly. Beyond this, opportunities get created across other sectors such as IT, finance, logistics, retailing, and others. The curriculum at LPU Online stresses great industry alignment and enhancement of skills, hence making students very prepared to be placed into any job in a dynamic job market today.
Job Opportunities After this
- Marketing Manager
- Digital Marketing Specialist
- Brand Manager
- Product Manager
- Sales Manager
- Market Research Analyst
- Public Relations Manager
